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British Airways celebrates its sponsorship of the forthcoming Olympic Games with a charming new spot, titled The Race. The ad, by BBH London, sees bags from different nations race each other to be first out on the arrivals baggage carousel after a flight. A British bag, owned by a little girl, is pitted against bags from the US, Brazil, South Africa, and Japan in a race to the finish. The ad features a running commentary provided by veteran sports presenter Jim Rosenthal. I think this is a great television ad leading up to the olympics, it shows a great competitive edge through out, keeping you locked and engaged all the time, which is what the olympics is all about.
