Video
This is brilliant.
JWT Shanghai has won a Gold Outdoor Lion for “Samsonite Heaven and Hell”, a print and outdoor advertisement for the Samsonite Cosmolite suitcase. The selling point is it’s ultra-durability. The billboard demonstrates the vivid contrast between how “heavenly” it is in first class for the passenger but “hellish” down below where the suitcase is being handled. And yet the suitcase emerges sparkling after the torture. Click on the image below to see the bigger picture. The campaign won Grand Prix for Press and Gold Lion for Outdoor at Cannes International Festival of Creativity.
